Meet Chicoro, Beautifying Women Bit By Bit on a Global Scale!

 

In the Beginning...

 

Hair is my passion! I have never seen a ‘bad’ head of hair. There are two kinds of hair: healthy and unhealthy. With acceptance, patience, understanding and care, all textures of hair flourish and can become beautiful. I know this to be true from having worked with every hair texture imaginable, over the last 10 years.

 

Although my name is Adrienne Tyson, I am known in the hair world as Chicoro. I was dubbed, Ms. Chicoro by those I have helped. I am the author of the Amazon #1 Best Seller, Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time”, which I published in December 2008. Due to demand, the French version of Grow It, "Faites-Les Pousser!"  was published in 2015.  Hair Products 101, my third book, is for anyone who wants to learn how to select products, especially for their own hair, based on understanding the ingredients and how they work. 

 

My Ordinary World…

 

In 2012 I left behind everything that I have ever known and moved to Lyon, France. My plan was to study French for 1 year, get some in-depth training in England, then return to the United States. I let go of everything "hair", or so I thought. Fast-forward to today and hair is still my passion but it’s no longer my hobby, but my business!

 

Hair and Beauty Calls Me Again…

 

In 2014 I attended the 18th International Hair Science Symposium in Lubeck, Germany. My sole purpose for attending was to have the chance to meet my mentor, the world renowned Dr. J. Alan Swift, in person. By the way, he is the 2015 recipient of the United States Society of Cosmetic Chemists (SCC) highest honor:  the SCC’s annually presented Maison G. de Navarre Medal, which recognizes individuals for their technical contributions to cosmetic science.

 

He was the plenary speaker and the chairman of the planning committee for the symposium in Germany. He considers himself a scientist, and has over 40 years in the hair care industry. I met him when I sent an email to get clarification about the cells on the hair structure that creates curl patterns on the strand. He had no idea who I was and I explained that I had written and published a book, Grow It. Unbeknownst to me, he purchased my book with his own money, read it, and communicated to me that my book was simple but CORRECT. He then added that he thought I knew just as much about cosmetic chemistry as a professional cosmetic chemist. 

 

Two events made me realize that I was truly an expert in my field. I received a note from Dr. Swift telling me about his invite to speak at a meeting of the Brazilian Cosmetic Society in Sao Paulo, Brazil. He then said that in his lecture he would like to include in it mention of my approach to lengthening Afro hair by the process that minimizes damage. He communicated that he would be extolling the virtues of my 'Grow It' monograph [book] and stated that he hoped I didn’t mind his doing this. He added in his written message to me that, "[hair is] a subject close to your heart and about which you are attaining global status!"

 

The second event was being accepted to do a poster presentation based on the recommendations of that year’s International Advisory Committee, for my paper, Gaining Longer and Healthy Length on Afro-Textured Hair, during the 6th International Conference on Applied Hair Science Conference, September 18-19, 2014 in Princeton, New Jersey, in the consumer treatment category. My poster was 6 feet by 4 feet. It looked NOTHING like the other posters, but I had 10 people from the industry all around me asking questions at once!

 

 

Refusal   of  the  Call …

 

Since the initial publication of my book “Grow It”, there have been a plethora of other books and online tutorials about afro-textured hair. Thus, even after the two expert defining incidents, I continued to live away from the hair world. I just figured that everyone knew what was in my books and that I was done.

 

One night, I was at one of my favorite spots, a cozy French restaurant near the center of Lyon. Who would have ever thought simply acknowledging my birthday would thrust me back into the world of hair?

 

It so happened that the owner of the restaurant   and I shared the same birth month. He made me promise to come to his restaurant to have dinner, to share a glass of champagne on my special day. I ordered my dinner as usual and he brought me a glass of the sparkling, golden elixir. We toasted and clinked glasses and he returned to the kitchen. To the left was an older couple and the wife asked me the reason for the champagne. She asked me how I got to France and my book came up. To my right was a woman who I noticed coming in. I could see her hair was broken off around the front edges of her hairline. This woman overheard me talk about my book. After a few minutes, she asked me for some help. She invited me to her home.

 

It was my first VIP Day. I coached her on hair, products and tools and provided all that she needed to be autonomous and independent with her hair. Her hair was glorious and she changed her clothes, put on makeup and had her husband record the moment by photographing her. She made about three calls to her family to talk about how happy she was with her hair. I literally saw her transform and change before my eyes in those few hours. She no longer felt cowered by her broken hair. She felt empowered from the knowledge I gave her. She felt beautiful after I taught her how to apply the techniques to her hair, after just 1 time! She was a Moroccan woman with heavy, thick afro-textured hair that hung in long waves in its natural state.

 

The same thing repeated over again. A gorgeous Brazilian woman, whose hair had been ravaged by self-relaxers, looked at her image in the mirror and said, “I don’t know who that woman is. I look beautiful!”

 

An Afro-Venezuelan woman, who wore clip-in extensions because she could never stop her hair from breaking or get it to grow past her neck, was so touched by what I taught her that she made a video and sent it to her sister, cousin, mother and aunt who have since implemented the processes I taught her.

 

I’ll never forget the moment a statuesque African women from Burkina Faso incorporated my teachings into her hair regime. She flipped her hair back, pursed her lips as she put on a bright red lipstick, and smiled at her reflection. She turned toward me and said, “I did not have confidence in myself before. Now I see that I am beautiful.”

Meeting with the Mentor …

 

Clearly, my skills helped changed these women’s views of themselves, and gave them hope. My product knowledge creates  rejuvenation of the hair to revitalize it, appreciation of the beauty of one’s own hair and modelization of a process that renders you independent and autonomous! I am known for teaching women how to rejuvenate their hair, so they can better appreciate it, using a process-based model that they can repeat. I realized that I had a calling and that I could no longer ignore it. Fear and ignorance threatened to stop me from entering into this unknown zone.

 

On a hair board I frequent a member posted a phrase about a woman who teaches how to launch businesses. The poster wrote, “Rosetta Thurman lifts as she climbs.” I looked up this woman. From her I got the confidence I needed to overcome my fear and begin my professional journey and adventure!

 

Crossing the Threshold…

 

 

I’m ready. I have listened to the call. My doubts and fears have been allayed and provisions and preparations have been made. I have completely and wholeheartedly committed to this adventure. If you haven’t noticed already, I’ve told my story in the form of the Hero’s Journey. It’s that mythical, archetypical process that is the stuff of great stories. It’s typically a 3 Act Play. I have no idea how it’s going to play out. But won’t you join me? I will accept that I’m a hero or heroine and my mission is to help you and your hair.

 

If you’re ready, I provide training and coaching for women who are ready to put in the work to make their hair goals a reality so that they can be their most beautiful, physical self from the inside out. That’s what I do!

 

Are you ready to join me for Acts 2 and 3 which always end in obtaining that magical outcome, this time specifically, for you hair?

 

10 Things About Me:

 

  1. I have an MBA and I am an internationally certified Project Management Professional (PMP) from the Project Management Institute (PMI), having completed successful projects from the Midwest in the United States, to Latin America and Europe. So, now you know why I love model-based processes!

  2. When I was a girl growing up in Los Angeles, I went to Hollywood where I auditioned for the movie role of young Celie, from the movie The Color Purple. I didn’t get the part, though.

  3. My very own mother thinks that I look a lot like the singer, Sade. When your mother tells you something, you know it’s true.

  4. I taught English in Japan for three years. There were no beauty supply stores around and that’s when I started to build my global hair care regimen so that my hair could look good no matter where I was in the world.

  5. I was born in a small town in the mid-western part of the United States and my godparents are Native American.

  6. I’m an empath. For a long time I was embarrassed, frightened and frustrated with this gift. An empath is a person who picks up information from emotions and feelings and just knows information without having been told. Now I embrace and cherish this deeply spiritual, aspect of myself.

  7. I speak English, Spanish, Japanese and French. Some days I can express in all of them and other days I can’t seem to get a sentence out, even in English which is my native language!

  8. I coached a team of little girl cheerleaders numbering around 15, from the ages of 7 to 12. The competition was judged by the Los Angeles Raider’s Cheerleaders and we won 1st Place!

  9. I have received over 2,000 emails and notes from women, from all over the world, about their hair. Many of the notes were to just say, “thank you!”

  10. I love spicy, giant dill pickles in the jar you can buy at fish markets, pumpkin seeds coated in vinegar with hot sauce, and Jolly Rancher cherry and apple hard candy.

 

Chicoro’s Long Biography

 

Chicoro (Adrienne Tyson) is the #1 Amazon Bestselling Author of Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time. She provides high level training, coaching and mentoring for women who want to feel in control of their hair and beauty and who are ready to put in the work to make their hair goals a reality so that they can be their most beautiful, physical self from the inside out. In her wake, she’s left a long line of women with afro-textured hair who now have rejuvenated and appreciated their hair after learning Chicoro’s processed-based model for cultivating, thriving and growing lovely hair.

 

Her journey started when she was 14 and got her hair done for her 8th grade graduation. The hair designer cut her hair up to her shoulders. She asked everyone she knew how to grow hair longer in an attempt to gain back the length that was cut. No one could ever answer the question. The final straw came when during class, while she was absently pulling on her pony tail, two to three inches of the ends broke off in the palm of her hand.

 

She started looking for how to gain length in hair books but was not satisfied with the information. Most mainstream books excluded afro-textured hair or they stated the terrible threes: afro-textured hair didn’t grow, it should be relaxed and it should be kept short. She began to read hundreds of articles and books, going from mainstream to scientific books related to hair. She distilled the information down to a very simple formula to be easily understood. It was through her research that she discovered the key to growing afro-textured hair to longer lengths: preserving and keeping the structure of the hair strand in place for as long as possible allowed the hair to gain length. The Grow It Process was built around this idea.

 

She has been a teacher all her life, no matter what she does or where goes. She’s taught children to transition from Spanish to English and how to do competitive cheerleading. She’s coached adults on how to see themselves and their greatness within them. This helped move a young man from seeing himself as a high school drop-out, to having the confidence to go for and become a store manager. She helped an immigrant engineer go from making 8 dollars a day to making $100,000 dollars a year. While in France, she coached a gentleman to help him realize his potential which enabled him to pursue and win a competitive, prestigious banking related 18 -month internship in New York.

 

Chicoro has been mentioned in the New York Times and gave a lecture at the Black House, at Stanford University to an audience of 50 plus mostly, female students with afro-textured hair. She is considered one of the original Hair Gurus within the blogosphere and online. She has also been a guest on blogtalk radio and a contributor to numerous blogs and hair sites.

 

Chicoro loves learning foreign languages, visiting, and living abroad in foreign countries. She currently resides in Lyon, France. She speaks French with a strong American accent but has a weakness for chocolate croissants.

 

Chicoro’s Short Biography

 

Chicoro (Adrienne Tyson) is the #1 Amazon Bestselling Author of Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time. She provides high level training, coaching and mentoring for women who want to feel in control of their hair and beauty and who are ready to put in the work to make their hair goals a reality so that they can be their most beautiful, physical self from the inside out. In her wake, she’s left a long line of women with afro-textured hair who now have rejuvenated and appreciated their hair after learning Chicoro’s processed-based model for cultivating, thriving and growing lovely hair.

 

Her journey started when she was 14 and got her hair done for her 8th grade graduation. The hair designer cut her hair up to her shoulders. She asked everyone she knew how to grow hair longer in an attempt to gain back the length that was cut. No one could ever answer the question. The final straw came when during class, while she was absently pulling on her pony tail, two to three inches of the ends broke off in the palm of her hand.

 

Chicoro has been mentioned in the New York Times and gave a lecture at the Black House, at Stanford University to an audience of 50 plus mostly, female students with afro-textured hair. She is considered one of the original Hair Gurus within the blogosphere and online. She has also been a guest on blogradio and a contributor to numerous blogs and hairsites.

 

Chicoro loves learning foreign languages, visiting and living abroad in foreign countries. She currently resides in Lyon, France. She speaks French with a strong American accent but has a weakness for chocolate croissants.

 

Chicoro’s Author Blurb

 

Chicoro (Adrienne Tyson) is the #1 Amazon Bestselling Author of Grow It: How to Grow Afro-Textured Hair to Maximum Lengths in the Shortest Time. This book has now been translated into the French language and is available online. She is also the author of Hair Products 101. She has helped women with afro-textured hair rejuvenate and appreciate their hair using a process based model. She provides training and coaching for women who are ready to put in the work to make their hair goals a reality so that they can be their most beautiful, physical self from the inside out. She currently resides in France, beautifying afro-textured hair on the European continent!

 

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